The Seed

Measuring Sustainability From Space with Will Wells Founder & CEO @ Hummingbird Technologies

April 15, 2021 Jake Wombwell Povey Season 1 Episode 13
The Seed
Measuring Sustainability From Space with Will Wells Founder & CEO @ Hummingbird Technologies
Show Notes

Today's guest is Will Wells, Founder & CEO @ Hummingbird Technologies

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Will Wells a previous investment analyst had a vision during a two-year fight with cancer. Now happily recovered, Will is realising that vision through his company Hummingbird Technologies. 

Hummingbird Technologies is an artificial intelligence business using drone and satellite technology with the most advanced machine learning and computer vision techniques to deliver actionable insights on crop health. The technology detects and learns changes in crop health, by taking aerial images from drones mounted with custom-made multi-spectral sensors. Resulting in actionable insights into crop health being sent to farmers via an app. 

The company is backed by investors including James Dyson and Horizons Ventures and has won numerous awards including the CogX Best AI AgTech Product and the 2019 KPMG Best British Startup. 

Enjoy the show!

In today’s episode we cover:

  • Measuring sustainability from space 
  • Core customer is big business with exposure to farms 
  • Trying to solve huge macro-supply chain problem 
  • Advances in space technology 
  • Monetising sustainability - 4 Years ago 
  • How to raise more money than you need 


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Episode recorded 21 March 2021